Nowadays, if you want to get recognized on the internet, promote your services, or sell your products, you have to do it with content. It has become the new currency to compete in today’s market. Most brands invest their efforts to yield high-quality content to rank their website on the SERPs so that they can be more accessible to their potential clients. With such a vast range of content types, many marketers and business owners are often confused about which one to choose.
In this blog, we’ll be discussing the usage and value of different types of content needed to make the most out of your content marketing and drive sales.
7 Popular Types of Content for Engagement
Generating great content is just as important as its delivery on different social platforms or websites. There are some content types that solely aim to increase revenues, while others are dedicated to raising awareness or educating people about your company.
Authority Content
The first type on our list is authority content, which is dedicated to building a brand or company identity in any particular industry. If you want to gain credibility fast and engage a high amount of traffic or backlinks, then you have to create authoritative content. Most search engines, especially Google, look for authoritative content to improve your search engine ranking.
Applications
- Highly credible source
- Research work
- Specialized knowledge about a brand
- Manufacturing information about a product
E-books
According to a recent study by Statistics, e-Books have resulted in 18% of all book sales worldwide. The total revenue generated ranges from $15 to $18 billion, and it will only increase from here. E-books revolutionize the way we read and access information. Most brands conveniently store them in digital format, which offers instant gratification. From educational textbooks to thrilling novels, their applications are vast. E-books are easily accessible on e-readers, tablets, and smartphones, ensuring reading will always last.
Applications
- Easy access to academics and educational institutes
- Boost book sales among next-gen readers compared to regularly published books
- International publishers can instantly launch worldwide
Unique POVs
Opinion-based content expresses subjective viewpoints, beliefs, or perspectives on a particular topic or issue. It provides a platform for individuals to share their thoughts, ideas, and personal judgments. Unlike objective content that focuses on factual information, opinion-based content reflects the author’s feelings, experiences, and biases. It aims to engage readers, spark discussions, and elicit emotional responses.
Applications
- Product reviews
- Marketing
- Personal blogs
- Social media posts
- Forums
- Editorial articles
How-Tos & Tutorials
Tutorial-based content serves as a valuable resource for individuals seeking step-by-step guidance and instructions on how to accomplish specific tasks or learn new skills. It provides a structured and detailed approach to help users understand and implement various processes effectively. Whether it’s fixing a household appliance, mastering a musical instrument, or creating digital artwork, this type of content breaks down complex procedures into manageable steps.
Self-Research
Highly researched content is characterized by its meticulous approach to gathering, analyzing, and presenting information on a particular topic. It involves an in-depth investigation, extensive literature review, data collection, and examination of credible sources. This type of content strives to provide accurate, reliable, and well-supported insights to the readers.
Applications
- Interviews
- Case studies
- Investigative journalism
- Experiments
- Whitepapers
6. Trending Content
Trending content refers to content that is currently popular, widely discussed, and gaining significant attention across various platforms and communities. It captures the pulse of the moment and reflects the latest trends, interests, and events that are shaping the cultural landscape.
Applications
- Keep people posted with updates
- Gain potential clients
- Attention gathering
7. Videos
Video content is a dynamic and engaging form of media that utilizes visuals, audio, and storytelling to convey information, entertain, and captivate audiences. It offers a multi-sensory experience that can be highly immersive and impactful.
Applications
- Cross-platform sharable
- Vlogs
- Animations
- Documentary
- Drive traffic with likes and shares
In conclusion, leveraging these popular content types can significantly enhance your content marketing strategy and help you achieve your business goals. Selecting the right content type based on your objectives, audience, and industry will ensure that your content resonates with your target audience and drives engagement and sales.
