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Blog 25 - Aerial Teknology

Mobile SEO Strategies: Ensuring Your Website is Mobile-Friendly for Better Rankings

In an era dominated by smartphones and on-the-go internet usage, the significance of mobile optimization cannot be overstated. As mobile devices become the primary means for accessing the internet, search engines are prioritizing mobile-friendly websites in their rankings. In this blog post, we will delve into the world of Mobile SEO strategies, exploring why they…

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Blog 24 - Aerial Teknology

The Rise of Video Advertising: Trends, Tips, and Best Practices

In the ever-evolving digital marketing landscape, video advertising has emerged as a powerful and dynamic tool for capturing audience attention and driving engagement. With the proliferation of high-speed internet and the prevalence of video content across social media platforms, businesses increasingly turn to video as a central component of their advertising strategies. In this blog…

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Blog 23 - Aerial Teknology

Building a Successful Cross-Channel Advertising Strategy: Integration and Optimization

In the rapidly evolving landscape of digital marketing, building a successful cross-channel advertising strategy has become imperative for businesses aiming to maximize their reach and impact. The proliferation of diverse online platforms and the changing behavior of consumers emphasize the need for a cohesive and integrated approach to advertising. In this blog post, we will…

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Blog 22 - Aerial Teknology

Navigating the Post-GDPR Landscape: Data Privacy in Digital Advertising

In an era dominated by digital communication and online engagement, the protection of user data has become a paramount concern. The General Data Protection Regulation (GDPR), implemented in 2018, marked a significant milestone in safeguarding individuals' privacy rights. In the world of digital advertising, the post-GDPR landscape presents both challenges and opportunities, prompting marketers and…

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Blog 12 - Aerial Teknology

How to Choose the Right Marketing Attribution Model in 2023

In the ever-evolving digital marketing landscape, understanding the effectiveness of your marketing efforts is essential for making informed decisions and optimizing your strategies. Marketing attribution models play a crucial role in assigning credit to different touchpoints that contribute to a conversion or sale. However, choosing the right attribution models from the numerous available can be…

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