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Blog 23 - Aerial Teknology

Building a Successful Cross-Channel Advertising Strategy: Integration and Optimization

In the rapidly evolving landscape of digital marketing, building a successful cross-channel advertising strategy has become imperative for businesses aiming to maximize their reach and impact. The proliferation of diverse online platforms and the changing behavior of consumers emphasize the need for a cohesive and integrated approach to advertising. In this blog post, we will…

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Blog 22 - Aerial Teknology

Navigating the Post-GDPR Landscape: Data Privacy in Digital Advertising

In an era dominated by digital communication and online engagement, the protection of user data has become a paramount concern. The General Data Protection Regulation (GDPR), implemented in 2018, marked a significant milestone in safeguarding individuals' privacy rights. In the world of digital advertising, the post-GDPR landscape presents both challenges and opportunities, prompting marketers and…

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Blog 12 - Aerial Teknology

How to Choose the Right Marketing Attribution Model in 2023

In the ever-evolving digital marketing landscape, understanding the effectiveness of your marketing efforts is essential for making informed decisions and optimizing your strategies. Marketing attribution models play a crucial role in assigning credit to different touchpoints that contribute to a conversion or sale. However, choosing the right attribution models from the numerous available can be…

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