In an era dominated by digital communication and online engagement, the protection of user data has become a paramount concern. The General Data Protection Regulation (GDPR), implemented in 2018, marked a significant milestone in safeguarding individuals' privacy rights. In the world of digital advertising, the post-GDPR landscape presents both challenges and opportunities, prompting marketers and…

In the ever-evolving digital marketing landscape, understanding the effectiveness of your marketing efforts is essential for making informed decisions and optimizing your strategies. Marketing attribution models play a crucial role in assigning credit to different touchpoints that contribute to a conversion or sale. However, choosing the right attribution models from the numerous available can be…